On 21st March 2012 FoodMatters released their new health movie “Hungry for Change” to huge acclaim, with a free premiere that runs until 31st March (yes, you can still see the entire movie for FREE by clicking here).

In the 7 days since the premiere opened it has been watched over 200,000 times and has attracted HUGE attention.

It is a quite brilliant movie. In fact, I’d go as far as to say it is the most influential, motivating force for change I have ever seen.

I’ve been telling you all to go and see it for free all week and my inbox has been full of people thanking me for letting them know.

If you have not seen it yet, I URGE (read: beg) for you to go and watch it now and come back to read this later – watching that movie is more important right now.

I am toying with the idea of campaigning to have this viewed at every school in the UK (should I?) it’s that powerful…

I’ve now watched it over a dozen times with various friends and family members and there are five big lessons that I think we can all learn from watching Hungry for Change:

Hungry for Change Movie: 5 Big Lessons

Lesson 1: Juicing is CRITICAL to Unlocking Your Health, Energy and VItality

If you’ve been visiting Energise for long or have been getting my newsletter (or if you’ve been through my Beginners Guide to the Alkaline Diet) you’ll know that my TWO most important tips for dramatically changing your health as quickly as possible are:

1. #1 Get hydrated with quality water
2. #2 Make a fresh green vegetable juice every single day

“Most people are overfed, and they’re undernourished…Freshly extracted juice is the 15 minute nutrient express to health” Jason Vale.

I was delighted to see how much attention juicing got in the movie as it is still so far away from being a mainstream thing to do. SO few people juice, but I can tell you now – if you juice daily it will change your life forever, starting today -within 15 minutes of drinking your first juice.

It was awesome to see that juicing was mentioned throughout the movie over and over. Every one of the experts who had been through a personal health turnaround started with juicing. Please start today!

However, the movie really focused on juicing at around the 57 minute mark with Dr Mercola and Jason (Juicemaster) Vale, Joe Cross and Evita Ramparte all talking about how juicing changed their life.

It was especially exciting to hear Dr Mercola (who has never been that forthcoming with his love for the alkaline lifestyle) say how he has a vegetable juice every day.

We need 6-8 servings of fruits and vegetables per day, but I like to twist that around and say it should be vegetables and fruits, as vegetables are really the most beneficial food group that we can have access to – and most people are not getting enough. They just aren’t. You need a LOT of vegetables, because they’re full of the phytonutrients and antioxidants and everything that you need to stay healthy.

One of the ways that I ‘cheat’ this, because getting vegetables is a challenge, is that I do vegetable juicing. I typically buy 20lbs of vegetables a week and juice them. A few lbs per day, so that I have a quart of dark green vegetable juice.

As a base I like celery and cucumber, then I add the dark deep green leafy vegetables like kale and collards.

I loved this because it’s almost like listening to Robert Young talking!

I’ve blogged a LOT about the benefits of juicing and also the benefits of chlorophyll that you get from juicing these dark green vegetables, and to get you started here are a few fresh, green, alkaline juice recipes:

1)Alkaline Green Drink Recipe
2) Blood Building Juice Recipe
3) Anti Stress Veggie Juice

Please commit, that over the next 10 days you have a fresh green vegetable juice at least 7 times (on 7 days). Make it happen, make it real and your body will thrive.

See the Energise Guide to Juicing here

Lesson 2: Processed Food IS Worse Than We Thought

I’ve always said ‘fresh is best’, but the lesson in Hungry for Change takes this to a whole new level.

At a basic level, fresh spinach is better than frozen spinach. Fresh pulses are better than tinned. A freshly cooked meal is better than a microwave meal. Of course. You all get that.

The insight that Hungry for Change highlighted was that the ‘stuff’ that goes into refined, pre-prepared, long-life, and let’s face it ‘unnatural’ meals is shocking, dangerous and addictive.

SO it’s not only that non-fresh foods contain WAY less nutrients than their fresh counterparts, but also that packaged foods contain so many nasties that they’re actually depleting our mineral reserves, clogging our digestive systems and arteries, destroying cells, forming free radicals, are carcinogenic, addictive and down right disgusting.

It’s scary stuff. In the film it was revealed that MSG – which we all know is awful – can be hidden behind something like 50 other names, so we’ve no idea its in there. In fact the film quotes Raymond Francis from MIT who states:

“msg and free glutamates are used to enhance flavour in about 80% of all processed foods”

There are so many hideously scary additives.

Aspartame might be the scariest though. Its found in so many refined foods and causes formaldehyde build up in the brain, frontal lobe inflammation, causes migraines, symptoms that mimic multiple sclerosis, cognitive problems, cancers and more.

Please go fresh. Not just for more nutritional value, but because pre-prepated, fake foods are so damn bad for you!

Lesson 3: Add First, Take Away Later

I’ve been teaching this principle at Energise for years, but Jason Vale, David Wolfe and Joe Cross in the movie (and possibly Mike Adams too) all gave another perspective that builds quite nicely

Sometimes it can take me a while to catch on to things, but in my 8 years of Energise I’ve learned a LOT about what works and what doesn’t when people are wanting to change their diet and lifestyle. I’ve helped, coached and supported thousands of people to change their lifestyle and this trend is one I did spot early!

When you try to be perfect straight away you will fail 99% of the time. You have to take it slowly, take baby-steps and one day at a time. And if you slip up, have something ‘bad’ or ‘naughty’ don’t give up, throw away all your hard work and say ‘I’ll start again tomorrow/next week/on Monday’ – just dust your self off and get back on it.

The core of this is to start by ADDING GOOD STUFF IN rather than taking stuff away.

When you start by taking stuff away you give your brain the message of deprivation and then DESIRE. WHen you restrict you set yourself up to fail, but if you tell your brain that “y’know what, it’s OK to have that coffee, but hey let’s have a glass of water first”, then your brain starts to create POSITIVE associations rather than NEGATIVE associations to the way you eat, drink and live.

Then something magic happens. The more good you do the less you WANT to do bad. The better you start to feel the less you feel like doing the bad stuff. The better you feel the more you LOVE how you feel and the easier and easier it gets to cut out the crap. Or at least see it as a treat (which is perhaps the best place to be).

Eventually you find yourself happy, healthy and vibrant.

Nobody wants to live in pain, deprivation and negativity – it’s not the road to happiness.

This was my reasoning and thinking behind the Add First, Take Away Later but the guys on Hungry for Change gave me a perspective that adds so much to this too!

David Wolfe in particular talks excellently about this (and Daniel Vitalis – heck everyone in it is great!), and the way he explains it falls into two great forces that propel you in the right direction:

1) there is only so much you can actually eat in a given day – if you say to your body that you’re not depriving yourself of unhealthy treats – but if you eat as much as you can of the good stuff, there is literally less room for the bad stuff, so even if you DO have it you have a lot less (PLUS you’ve had all the nutritious goodness too).

2) unhealthy foods are devoid of nutrients, so they never fill you up – they leave you empty. Even if you feel full in the moment, they are chemically designed not to leave you satisfied for long so that you eat more.

As Jason Vale pointed out, food manufacturers “manipulate the chemical structure of their foods so that it never becomes fulfilling, but empty. BUT, gives the impression when they very first ingest it that it is the most fulfilling thing they’ve ever had.”

So the message is simple, don’t stress about eliminating anything from your diet to begin with, just add the good stuff in first. And a great place to start would be with that juice.

Lesson 4: Hidden Addictions (also Worse Than We Thought)

Man, this stuff freaked me out. I mean, of course I know that certain big food companies are not the most ethical, or rather, altruistic, and I know first hand that the goal is simply to sell as much as possible, but I didn’t realise how deeply this ran. Or how sneakily.

My girlfriend read The End of Overeating which I admittedly only scanned – and it touched on all of this – the scientifically proven fact that certain combinations of sugar and other additives are literally addictive to the human body. We actually become addicted to them and our body becomes reliant on them.

Yet they’re legal.

No different from ‘drugs’. But legal. Hidden. And sold on a massive scale. To children.

Is this crazy? Absolutely. Is it happening right now? Absolutely.

JASON QUOTE: for me the biggest cause of obesity, bar none, is addiction.

I could never explain this as powerfully as Jason, Mike and Dr Mercola do between minutes 12 and 17 in the movie.

Please go and watch Hungry for Change for FREE right now – even if it is just between 12-17 minutes – this 5 minutes of footage will change your health, your life and everything in between.

Remember, the movie is only free until 31st March, so please go and watch it now!

Lesson 5: You Get What You Focus On

Again, something that synchronises HFC with Energise so well is the focus in the final 15 mintues of the movie on visualisation.

It opens with this powerful (and favourite of mine) quote from Tony Robbins:

Whatever you hold in your mind on a consistent basis is exactly what you will experience in your life. Tony Robbins

It’s so true. In so many instances of my life this has been proven over and over and over again. In life, in love, in business, in health. It is real and it works.

I challenge you now to write down even just ONE goal in detail, with quantifiable results on a piece of paper and I challenge you to read it aloud and write it out again once when you wake up and once when you get into bed.

Come back and tell me if you’ve seen advances in this goal in a month’s time.

YOU GET WHAT YOU FOCUS ON.

Jon Gabriel (who is just awesome) explains it like this in the movie:

“Visualisation is like a language, which you can use to talk to your subconscious. The problem with the subconscious is that it doesn’t speak English! So we’re being run by a brain that we can’t talk to. But what I realised is that visualisation is like a language that you can use to talk to your subconscious. Because just like you can’t talk to someone that doesn’t speak your language – say you have to go to a bathroom in a foreign country and you could ask a 1,000 people where the bathroom is and they wouldn’t be able to tell you – but if you drew a picture and show it to anyone instantly they know what you mean.

It is so true. Your body WILL guide you. It will support you, give you a helping hand and ultimately NOT LET YOU FAIL.

I plead with you to give this a try. Here is how Jon suggests you do it in the movie:

When you make a visual image of the way you want to look – it could be you at another time when you were fit and healthy and happy or it could be someone else, it doesn’t matter – just look at the picture for 30 seconds, kind of like as if you were looking through it, unconsciously, as if you were looking through it. Let your subconscious absorb it, for just 30 seconds. And then close your eyes. See yourself, imagine yourself, feel yourself inside that body. Imagine yourself walking on a beach with that body. If you do this when your mind is calm, relaxed and powerful your subconscious understands. Jon Gabriel

Hungry for Change is STILL FREE!

You can still watch the entire movie for FREE by clicking here. This incredibly generous offer ends on 31st March 2012 so please don’t miss out!

Click on the video below to watch the entire Hungry for Change movie for free.

My interview with James Colquhorn, the co-director and co-creator of Hungry for Change

A few weeks ago I drove up from Brisbane to the beautiful Sunshine Coast to chat to James just before the movie went live and we chatted about the movie, how to get the health of your dreams and some steps you can take now to get alkaline for life!

CLICK HERE TO WATCH HUNGRY FOR CHANGE IN FULL, ABSOLUTELY FREE

I hope you loved the movie as much as me and I’d love to hear your big lessons below!

Ross

About Ross Bridgeford

Ross is known as THE Alkaline Diet Expert...especially when it comes to implementation and making the alkaline diet REAL in your life. He has been living, learning, teaching, coaching and loving the alkaline lifestyle since 2004 and has written over 600 articles, alkaline recipes, videos and guides on how to live alkaline and stay alkaline for life. Ross loves life in Brisbane, Australia (although is a proud Englishman) and is healthily-obsessed with nutrition, fitness and Tottenham Hotspur F.C.

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From Energise Alkaline Diet & Natural Health Blog - health news, alkaline diet resources & tips to make you happy! do something nice today...

Hungry for Change

“This inspiring film has the power to transform your health!” – Anthony Robbins, World Renowned Peak Performance Expert.

This week I interviewed James Colquhoun, the co-director and co-creator of the groundbreaking movie Hungry for Change. Some of you might know James from his first movie ‘Food Matters‘ – and now he is back with this insanely brilliant movie Hungry for Change which I promise will change your perspective on health, nutrition, vitality and energy forever.

If feeling more energy, more vitality and getting to your dream health is important to you then you HAVE to watch this movie, and if you follow the link below the video you can watch the premiere ABSOLUTELY FREE!

This movie will change your life. Guaranteed. And you can watch it for FREE as a friend of Energise by going to the Hungry for Change Movie site here.

CLICK HERE TO WATCH HUNGRY FOR CHANGE IN FULL, ABSOLUTELY FREE

About Hungry for Change:

WE ALL WANT MORE ENERGY, AN IDEAL BODY AND BEAUTIFUL YOUNGER LOOKING SKIN…

So what is stopping us from getting this?

From the creators of the groundbreaking documentary FOOD MATTERS comes another hard-hitting film certain to rock your world.

HUNGRY FOR CHANGE exposes shocking secrets the diet, weightloss and food industry don’t want you to know about. Deceptive strategies designed to keep you craving more and more.

Could the foods we are eating actually be keeping us stuck in the diet trap?

In this free online premiere event you’ll discover:

• How to navigate your supermarket – what to buy and what to avoid
• The real truth behind “DIET”, “SUGAR-FREE” and “FAT-FREE” products
• How to overcome food addictions and cravings
• Why fad diets dont work
• What food additives to avoid and how to read labels
• What is fat and cellulite and how do we get rid of it for good
• The most effective detox and cleansing strategies, and
• How to eat for clear eyes, glowing skin and healthy hair
• Find out what’s keeping you from having the body and health you deserve and how to escape the diet trap forever.

Featuring interviews with best selling health authors and leading medical experts plus real life transformational stories from those who know what it’s like to be sick and overweight.

Learn from those who have been there before and continue your health journey today.

CLICK HERE TO watch the film online during the Free Worldwide Online Premiere, March 21-31, 2012.

Features: Kris Carr, David Wolfe, Jason Vale, Dr Alejandro Junger, Daniel Vitalis, Joe Cross, Dr Joseph Mercola, Mike Adams (Health Ranger) and more.

———

You can also watch my interview with the creators of the Hungry for Change Movie on youtube.

About Ross Bridgeford

Ross is known as THE Alkaline Diet Expert...especially when it comes to implementation and making the alkaline diet REAL in your life. He has been living, learning, teaching, coaching and loving the alkaline lifestyle since 2004 and has written over 600 articles, alkaline recipes, videos and guides on how to live alkaline and stay alkaline for life. Ross loves life in Brisbane, Australia (although is a proud Englishman) and is healthily-obsessed with nutrition, fitness and Tottenham Hotspur F.C.

Mail | Web | Twitter | Facebook | Google+ | YouTube

From Energise Alkaline Diet & Natural Health Blog - health news, alkaline diet resources & tips to make you happy! do something nice today...

This week I have been incredibly lucky to have had the opportunity to interview Jason Vale – the Juice Master! Legend!

Described as the UK’s answer to Tony Robbins, Jason Vale is the UK’s leading authority on health, addiction, and most importantly juicing & using the power of freshly extracted raw juice from fruit and vegetables to help you live a fitter, vibrant and juicier life! I was very privileged to be given the opportunity to interview Jason this week and get the low-down on how he has been transforming the lives of millions since 1999! Jason is the real deal, and this interview was an absolute gem.

Hi Jason! Our businesses have been working together for a while now, particularly with regards to rebounding (more on that later!) but this is the first time we’ve touched base. You’re a very busy man! Tell me what is happening in the world of the Juice Master right now?

OK where to start, there’s so much going on! Well as you may know my sole mission is to literally ‘Juice the World’, and by that I mean get a juicer in every kitchen, and importantly give people the knowledge and the tools to make sure it is being used on a daily basis. As part of this grand mission we have just opened up a whole season of retreats in beautiful Turkey where a small group can come away for one week at a time to enjoy some sun, and live on juice for a week.

I’m also hosting a big seminar in London on 20th June and have the honour of a very special guest, in the form of Jay Kordich. For those that don’t know Jay Kordich started the whole juicing movement over in the USA 40 years ago and is living testament (he’s almost 90 and still fitter than many half his age) to the power of nature’s finest foods. Oh I’d also recommend keeping an eye out for one of a fleet of new Juicy Vans that will be hitting the streets in coming months. Mobile juicing is definitely the way to go!

What I love about your story is that you started from a place that we can all relate to (smoker, drinker and junk food addict with chronic allergies and skin complaints) – tell me, where did you first hear about juicing and what sort of impact did it have on your life in those early days?

I was really fed up with being overweight, and dealing with psoriasis, hayfever and eczema and feeling so lethargic. I read a little book on juicing by Doctor Norman Walker and it literally changed my thinking about food overnight and my life from then on turned very juicy! I began juicing, as a novice at first, I went a bit crazy, drunk buckets of carrot juice and even turned bright orange! But even as a novice I noticed things started to improve; my skin started to clear up, I had more energy, I was losing weight and feeling absolutely amazing. So I began studying it, refined my recipes and diet and slowly became the “Master” of juicing (that’s what my friends used to call me, and it just stuck!).

7 books later I’m still as passionate as ever that if I can do it, so can everyone else.

So when was the absolute ‘ah-ha’ moment that made you think – I’ve got to spread this message?

I was messing around making vegetables juices and combining them with fresh apple juice. By the way if you’ve never had REAL apple juice, you haven’t lived, it is the single most eye-opening drink I’ve ever had. I had never really truly tasted apple juice up to that point, as the brown stuff you buy in the supermarket doesn’t even come close on the taste front.

Anyway, so I was mixing different percentages of apple juice with vegetable juice and with a 50/50 mix I thought, I’ve got it! I was drinking vegetables (something I’d always hated eating) and was loving the taste. My first thought was “why don’t people know about all this!” so it then because my sole mission to tell the world and make juicing popular.

You’ve now published seven books (I’ve nearly read them all!) containing an absolute wealth of information. If you had to distill your years of research and practice down into your top five key points, what would you advise my readers? What five things can have the most profound impact on my readers’ health?

I’ll make it easier than that I’ll give you 3.

3) Nature’s Liquid Fuel – We are the ONLY species on the entire earth that cooks our food. I have never once met and gorilla that can cook me a good BBQ and I don’t think I ever will. The life force that the animals of the world live off, including us, is to be found in raw, uncooked fruits, vegetables, plants, nuts and seeds. Now in today’s modern world it’s pretty impossible to consume entirely raw foods, or huge amounts of fruits and vegetables. That’s where juicing comes in, you are giving your body all the vitamins and minerals it needs in liquid form, that goes straight to the cells where its needed. A combination of the right attitude, daily exercise and the right nutrition and you have the perfect combination to life-long health.

And what are your top 5 ingredients?

There are many foods out there touted as the new superfood, and there certainly are some foods that contain a super concentration of nutrients and antioxidants for example. BUT in all honesty all fruits and vegetables are superfoods really. They all nourish the body, provide an array of vitamins and minerals to help the body grow and repair and they are what our ancestors have been living on for years! People also ask me what particular juice I can recommend for their ailment, but I’m a real believe in the One Disease One Body approach in that the body can not selectively heal. If you are feeding it an abundance of nutrients rich live foods it wont cure one ailment without helping the body fix the rest.

As you know, at energiseforlife.com we’re massively behind juicing for health and wellness. It forms the bedrock of our online course and is a part of our daily lives. Callum & I were both on Skype comparing how dark our green veggie juices were only last night! What, in your words is it about juicing that provides so much benefit. I guess my question is – why juice? Why not just eat the fruits and vegetables as they are? Is juicing for everybody?

Great question and the simple answer is, if people ate enough fruits and vegetables every day then you wouldn’t need to juice at all, but people don’t. If they do get their 5-a-day, they cook them to death and all the nutrients end up on the ceiling! I got into juicing because I hated vegetables. I knew they were good for me but I couldn’t physically eat the amount I needed each day to provide me with the nutrients I needed, so juicing was the answer.

Another thing you may not know is that the 5-a-day campaign should really be the 15-a-day, but the government thought that 5 was much more manageable for Brits. In Japan its 14-a-day! The point is, you need quite a huge amount of nutrients on a daily basis, and it would take an eternity to eat them all every day, so juicing simply helps you get more raw live goodness into your body.

We also have a shared passion for rebounding. What is your take on rebounding – why do you advocate it? How often and how long do you like to rebound for?

As I mentioned in my 3 principles, movement is life and rebounding has got to be one of my all time favourite forms of exercise, even NASA thinks it’s great! It awakens the lymphatic system, can be done in any weather and is so much fun. I’ve got them everywhere, in my offices, at my house. I will usually rebound for 20-30 minutes at a time and up to 2 times a day. Put on some of my favourite music and just make up routines, it’s great fun. We actually do rebounding at sunrise and sunset at our retreats in Turkey. It is one of the most magical experiences you will ever have, bounding along with everyone else to Take That while the sun comes up. You just cant beat it!

Click here for Jason’s Rebounding Exercise DVD

Here at Energise HQ we are massively excited about your new ‘Veggie Juice in a Bar’ snack. Snacking is usually the single most difficult thing to keep healthy for most of us – and this looks like the perfect answer! Tell me more about it!

This has taken a year to get right, it’s a vegetable juice based raw food bar and so took some time to get the nutrition and taste just right. But when we got the last samples in, we knew we were onto a winner. The taste is out of this world, raw almond butter, wildcrafted dates and then a HUGE array of vegetable and plant juices; it is seriously the next best thing to freshly extracted juice. Hungry on the go? Cant get to a juicer? Going on holiday? Want to give the kids something healthy as a snack? It is just perfect.

Our first batch was pretty big but we sold out in 3 days of putting them on our website! Also, we’re really happy that it won Best New Food Product at the Natural and Organic Show last month, really proves that people really like it! (click here for more information!)

You’re a man who travels a LOT. When you’re on-the-go and running from place to place and country to country – what other snacks do you recommend for our readers to take with them on-the-go?

Anything from nature really. I eat big bags of nuts and seeds, lots of fruit, energy bars like our new Juice in a Bar or the closest alternative that I can find. I also appreciate that you can sometimes be in places where there is nothing good to choose from, so it’s sometimes about making sure that most of what you’re eating is good. But I am not 100% raw, I do have a thing for the occasional skinny latte or chunky chips but that is really only when I cant get something decent. I also take a lot of juice with me on the go in flasks like the Sigg ones to keep them fresh.

You’ve seen some dramatic transformations in people (in terms of weight, energy and psychology) – what is the secret to making it permanent?

Some people might think this sounds strange but it’s all about your relationship to food. Some people are emotionally attached to what they eat. Some people say they couldn’t possibly live without chocolate, but tell them that a sardine might be killing them, they probably wouldn’t find that food to much hassle to stop. This is because with chocolate, we attach emotions to it, and this is the same with lots of food. Break the psychological connection that we have with certain foods and we can achieve true Food Freedom as I like to call it. It’s all about changing the idea that “I want but I cant have” to “I can but I choose not to”.

It takes a while, a bit of repetition of message, and people finally get it. So what’s the secret to Food Freedom, a healthy and vibrant life and remaining in the best shape you’ve ever been in? Don’t think you’re on a diet, choose to not eat foods that you know are bad for you, dont cut them out, and find ways, like with juicing, to start to fill your body with a large majority of nutrient rich foods. You’ll be surprised how much you start to crave healthy foods once you start including some juices into your life every day.

And finally – we love our vegetable juice here at Energise – what is your favourite veggie juice recipe?

It’s got to be my Turbo Charge Smoothie but with an added beetroot. So juice 1/3 pineapple, 2 golden delicious apples, 2 sticks celery, 1/2 cucumber, handful of spinach and kale, 1 bulb of beetroot and 1/2 peeled lime, and then blend with a little ice and the flesh of 1 avocado. Sheer bliss! That recipe serves 2 and it’s packed with a mountain of life giving nutrients. I actually have this for breakfast and I’ve even run a marathon on it too!

(Ross – Ha, that sounds like the kind of smoothie Ravi would love!)

Thank’s Jason. I hope we can finally catch up when I get back to the UK later in the year. Until then, I wish you every success with all of your new initiatives (Jason has also launched Juice Master Juice Bars, a Retreat in Turkey, a 3-Day UK Detox and a new book – Slim 4 Life over the past few months!)

What a wealth of information!

For more information about Jason’s new Veggie Juice in a Bar snack click here. And click here to see more of what Jason is up to over the next 12 months!

Thanks Jason!

About Ross Bridgeford

Ross is known as THE Alkaline Diet Expert...especially when it comes to implementation and making the alkaline diet REAL in your life. He has been living, learning, teaching, coaching and loving the alkaline lifestyle since 2004 and has written over 600 articles, alkaline recipes, videos and guides on how to live alkaline and stay alkaline for life. Ross loves life in Brisbane, Australia (although is a proud Englishman) and is healthily-obsessed with nutrition, fitness and Tottenham Hotspur F.C.

Mail | Web | Twitter | Facebook | Google+ | YouTube

From Energise Alkaline Diet & Natural Health Blog - health news, alkaline diet resources & tips to make you happy! do something nice today...